I Love meet and greet drivers are some of the most recognisable drivers at Gatwick and Stansted airports, and are the frontline of the company’s outstanding customer service standards. Company uniforms make it easy for travellers to identify I Love drivers on a crowded airport forecourt, cutting down on response time.
Uniforms also benefit client satisfaction by extending awareness of the I Love meet and greet brand. Employees who wear uniforms with a company’s logo and colours allow a business to become instantly recognisable by customers and research* shows that:
56.1% of respondents stated that uniforms are more effective than internet advertising.
73.5% of respondents stated that uniforms are more effective than TV advertising
74.4% of respondents stated that uniforms are more effective than radio advertising
71.5% of respondents stated that uniforms are more effective than newspaper advertising.
Sarah Anglim, Founder and MD of I love meet and greet, says: “Our large red heart logo features on all our uniforms and makes our team stand out amongst the competition and other airport visitors. Our highly distinctive uniform adds to our professionalism and gives re-assurance to our customers.
Interestingly we are often approached by customers of other parking operators and asked questions as we are highly visible and a well-respected presence on the airport forecourt.”
I love meet and greet has had uniforms for its drivers since its inception, with t-shirts, summer coats, fleeces, caps, beanies and most recently soft shell jackets being added. Sourced exclusively from Kukri Sports, an international sportswear brand specialising in bespoke sportswear for over 100 sports, the I Love uniform combines performance fabrics with contemporary design.
Sarah adds: “By using a professional sportwear manufacturer I know that my drivers, who work 24/7 365 days a year in all weathers, have the right kit to keep them warm and dry.”
* Ashwini K. Poojary from the Sawyer Business School, Suffolk University, Boston, 2011